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According to our scope of work, we first started by providing personalized responses to any negative review. But to solve the real issue of our client, we needed to do a cultural assessment. On Glassdoor, employees rate their company’s culture and value on a five-point scale, but these quantitative scores alone shed little insight into the specifics of a company’s culture and issue hidden behind the scenes. The real value of understanding and measuring culture lies in the free-text responses that each reviewer provides. At Markivis, proper understanding is the key to building an action plan for any problem statement. Thus,